Case Studies

One of the clients I worked with was in the business of creating crayons. For toddlers, they wanted a unique design and something that the toddlers could hold comfortably. We conducted a few focus groups with new moms, trying variations of the product prototypes. The final design was chosen as part of trials with toddlers and we launched the product with grand pomp.

A special program with a leading shoe company. Kids had to create their signature design for their dream pair of shoes. This contest became a rage, and participation rocketed. The two winners saw their design come to life - a custom-made pair with their names on it. 

The Indian market believes in the benefits of massaging your head with oil. While parents are moving away from this belief, the brand was worried that kids would emulate this pattern. We carried out trials, and interviews with over 350 kids across 15 days to understand their take on it. The results took us by surprise: The kids wanted the oil massages and the activity turned out to be one of the top 5 in the theme park.

 In an experimental meet and greet, kids between the ages of 4 and 14 got to play with Madagascar cockroaches. Our findings? The parents stayed far away while the kids embraced the roaches without hesitation. The kids then meet an entomologist and differentiate the good bugs from the bad. 

You are never too young to learn about financial planning. This was proven when the only stock exchange across 23 countries was launched in the Mumbai theme park. The activity simply breaks down the asset classes via a 'phygital' game allowing the kids to invest in a tool of their choice. Watch your money grow... or not! Preparing the kids for the real world.

Over the last ten years, I have data for qualitative research by interacting with over 31,250 visitors (kids and families), that's 375000 per year. If you want to know about Gen Alpha (my personal favorite and I'm rooting for them), connect with me and I will be happy to share some of my learnings.