Launching a theme park from scratch is anywhere from 18 to 36 months project. Creating over 60 signature experiences, partnering with over 50 brands, and building out a theme park from research to conceptualization, from layout to design, from implementation to training in order to build ONE park spread across 100,000 sq. ft. I have done this three times across global markets. A content and experiential marketing professional plays a pivotal role in the scheme of planning a theme park.
As a marketer, I specialize in content and experiential marketing and creative services. I always plan 360° marketing for every brand partnership and create vision boards to determine the journey of the brand.
As an executive producer, working for one of the leading National broadcasters in India, I was in charge of creating original content for general entertainment and movie channels. I have also conceptualized talent shows and directed a few episodes too.
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